Since 2023, the Scientific Club “Digital Economy and Marketing” (formerly “Economy in the Conditions of Digitalization and Innovative Technologies”) has been functioning at the Department of Management, Finance, and Business Administration.”).
♦ Analysis of Digital Markets: Studying modern trends in the digital economy, analyzing the e-commerce and online services market, and researching the impact of digital technologies on traditional business models.
♦ Digital Marketing and Social Media: Researching digital marketing strategies, using social media for promoting products and services, and analyzing the effectiveness of digital advertising campaigns.
♦ Innovations and Startups in the Digital Economy: Studying the processes of creating and developing startups, analyzing innovative business models, and researching the implementation of new technologies in entrepreneurship.
As a result of the research work, students prepare and publish theses, articles, and reports at scientific-practical conferences.
Plan of the Scientific Club “Digital Economy and Marketing” for the 2024/25 Academic Year
